Most websites fail because they are lacking one of four things (sometimes all four):
1. They lack eye-catching design.
Too many websites are built with generic themes that are either dated or just don't look good. As a result, a browser will take a quick look and because it looks ugly, make a judgment about the business (sometimes unfairly) and move on to a competitors site.
2. They lack words that compel people to action.
The problem with just "having a website" is that everyone has a website these days. When businesses do not pay attention to the actual words they have on their website, they often confuse a prospective client or they simply do not compel them to take action.
3. They go invisible on Google.
Having a website that is beautiful and captures the attention of visitors is great - but if it doesn't speak to Google as well and get recognized for the keywords people are searching for, the business is invisible online.
4. Making edits is tough and slow.
Whether you get slowed down by confusing software or held hostage by your developer, most business owners get fed up with how difficult it is to make changes that they give up creating content on their site.
Any combination of the above four problems results in a website that does not work, was a total waste of time and is costing the business a ton of money in lost sales.
Here's what we do to solve this problem.